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Frontend developer to HR platform with Angular experience
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Analyst Digital Services (m/f/d)
Industry
Telecommunication
Areas
Business Intelligence
Information Technology (IT)
Quality Assurance (QA)
Project info
- Period01.04.2025 - 30.06.2025
- Capacityfrom 95%
- Daily rate700 - 800€
- LocationMunich, Germany
- Languages
- German(Advanced),
- English(Advanced)
- German
- Remotefrom 95%
Description
A company is looking for an experienced Digital Analytics & Tracking Specialist to optimize the conceptual ownership of all data streams and tracking technologies. The aim of the project is to develop and implement strategies for collecting, analyzing and using data from various channels such as website, portal, app and POS tracking. The focus is on advising the marketing, BI and retail departments to analyze, structure and optimize data-related processes.
By using modern tracking technologies like Google Tag Manager and Google Analytics as well as data management tools, we ensure that all relevant end-to-end data remains measurable and usable. The project supports data-driven decisions and promotes continuous improvements.
Key responsibilities:
Aufbau und Weiterentwicklung von channel-übergreifenden Digital Analytics Trackings für Websites, Portale, Apps und POS-Tracking.
Konzeption und Implementierung von Webtracking-Lösungen unter Einsatz von Google Tag Manager, Google Analytics und JavaScript.
Optimierung der Nutzung des Tag Management Systems sowie der zugehörigen Data Layer.
Qualitätsmanagement der Tracking-Datenflüsse mit Tools wie Google Cloud Platform (Big Query) sowie Integration in Online-Marketing-Tools wie Matelso oder Content Square.
Beratung zu Trends im Bereich Webtracking sowie Datenschutzbestimmungen.
Unterstützung bei der Weiterentwicklung datenbezogener Prozesse in Zusammenarbeit mit Stakeholdern aus Portals, Digital Analytics und Customer Marketing.
Requirements
- Solid experience with Google Tag Manager, Google Analytics and JavaScript.
- Knowledge of cloud technologies such as Google Cloud Platform (especially BigQuery) or Azure.
- Experience in quality management of tracking data flows and their integration into online marketing systems.
- Familiarity with current trends in web tracking and data protection regulations.