The Digital Analytics department uses the Adobe Experience Cloud to implement personalized user experiences. The goal is to increase conversion rates and improve the customer experience through targeted personalization and testing. The technical implementation is carried out independently by specialized consultants.
- Design and technical implementation of personalized user experiences with Adobe Target
- Implementation of A/B and multivariate tests, including quality assurance in live environments
- Integration of Adobe Target into complex system landscapes, including Adobe Experience Platform and Adobe Experience Manager
- Development of targeting logic based on segments, real-time data, and user behavior
- Advice on new features and best practices within the Adobe Experience Cloud
- Preparation of technical decision templates for the development of the personalization strategy
- Documentation and handover of developed solutions in Confluence and similar tools
- Preparation of technical materials for data protection, especially data flow diagrams
- Advice on GDPR-compliant use of Adobe Target and related systems
- Conducting workshops to introduce Adobe Target