Johanna M.
Digital Marketing Consultant
Experience
Aug 2025 - Nov 2025
4 monthsDigital Marketing Consultant
Leo Burnett
- Conception and implementation of social media campaigns and assets for the German market for clients Ratiopharm and Bauhaus.
Mar 2025 - Sep 2025
7 monthsMarketing Consultant
Tesa SE
- Conception and Implementation of marketing campaigns on a global scale.
May 2024 - Jul 2024
3 monthsDigital Marketing Consultant
Leo Burnett
- Development of launch campaigns and international rollout of product launches and updates for Samsung Germany.
- Included OOH, DOOH, Social (Facebook, Instagram, Tiktok), and Display Advertising.
Jun 2023 - Sep 2023
4 monthsDigital Marketing Consultant
MOIA GmbH
- Campaign development.
- Newsletter development.
- Set-up agile project management method (adaptation of processes, rituals, ticket templates & selection of tools).
Sep 2022 - Dec 2022
4 monthsDigital Marketing Manager
Soorce
- Development and implementation of marketing campaigns for EnBW.
- Conception and development of landing pages.
- Coordination of creative agencies.
Jun 2022 - Jan 2023
8 monthsProduct Owner / Project Manager
Argonauten
- Platform Project for Genesis Motor Europe GmbH: transfer and relaunch of a car configurator to a new digital agency.
- Analysis of optimization opportunities.
- Set up processes and ways of working.
- Analysis, coordination and management of agencies and other stakeholders.
Jun 2022 - Aug 2022
3 monthsProduct Owner
TRACK
- Coordination of various platform projects (Scrum of Scrums) for BMW Germany.
- Analysis of optimization opportunities and development of new features.
Apr 2022 - Jun 2022
3 monthsDigital Project Manager
Pixelpark
- Development and implementation of marketing campaigns, landing pages, and website maintenance for Stellantis (Fiat DACH).
Nov 2021 - Feb 2022
4 monthsProject Manager
Hays
- Coordination and leadership of an in-house creative team for Domino's Germany.
- Included setting up agile ways of working (analyzing and creating processes and workflows, rituals, selecting tools, and creating ticket templates).
Jun 2020 - Apr 2022
1 year 11 monthsDigital Project Manager
Gulp
- Digital Project Manager, supporting the Product Owner for a website relaunch and global rollout in several markets for tesa.com (Tesa SE).
- Responsibilities included: Cost, Budget, Timing, Processes, Tools, Stakeholder Management, Strategy, Request Management, Evaluation of requests, Requirement Management and trade-offs, Risk Management, Concept, Design, Quality Assurance, and Delivery.
- Management of both design and implementation agencies.
- Acted as a bridge between technical and non-technical stakeholders.
- Served as the contact person for global rollout for all markets.
Feb 2020 - Apr 2020
3 monthsBrand Manager
Superunion Markenstrategie
- Implementation of the brand strategy for Lidl International through several brand strengthening projects on a global scale.
- Projects included the design development of a brand specific iconography, animated illustration style, font, and a brand portal.
Jun 2019 - Dec 2019
7 monthsAccount Manager Social Media
Leo Burnett
- Development and production of Social Media Campaign Assets and Realtime Content Assets on an international scale for Lidl International.
Feb 2019 - May 2019
4 monthsAccount Director
Deepblue Networks
- Design and implementation of Microsites, advanced campaign landing pages and website maintenance for Unilever Germany.
Sep 2018 - Dec 2018
4 monthsDigital Marketing Consultant
Gerhard D. Wempe
- Strategy, concept and design development of an E-Commerce Website Shop Launch, including launch campaign for Wempe.
Sep 2018 - Dec 2018
4 monthsAccount Manager
Syzygy Germany
- Concept, Design development and Implementation of Website Relaunches for tk.de for Techniker Krankenkasse.
Jul 2018 - Aug 2018
2 monthsAccount Manager
Ogilvy & Mather
- Strategy, concept and design development of corporate responsibility project: “Gleisgold” honey for Deutsche Bahn.
May 2018 - Jun 2018
2 monthsDigital Marketing Consultant
Innocean Worldwide
- Strategy, concept and design development of new Carline Launch campaigns (e.g. Ads & Social Media) for Hyundai Europe.
Sep 2017 - Apr 2018
8 monthsInnovation Manager
DWS Group
- Development of strategy, concept and design of innovation projects for DWS, e.g. Roboadvisory and banking app.
Jul 2017 - Aug 2017
2 monthsOn-site
Account Director
Oliver Agency
- Building up an onsite agency team for Unilever Germany, including tools, processes, and workflows.
- Coordination of offshore partner agencies.
Mar 2017 - Jun 2017
4 monthsProject Manager
Publicis Pixelpark
- Strategy, concept, design development and implementation of Website Relaunch for Cadillac.de and Chevrolet.de for General Motors.
- Included the development of a car configurator.
Aug 2016 - Sep 2016
2 monthsProject Manager
Cheil
- Concept, design development and implementation of various campaign assets, including landing pages on a global scale for Samsung Electronics.
Jun 2016 - Jul 2016
2 monthsAccount Manager
Spark44
- Concept, design development and Implementation of a carline launch campaign and POS material production for Jaguar Landrover.
Mar 2016 - May 2016
3 monthsAccount Manager
Elbdudler
- Conception, Design and implementation of Social Media Campaigns for Montblanc, Bahlsen, and Johnsen & Johnson.
Oct 2015 - Dec 2015
3 monthsDigital Marketing Consultant
Scholz & Friends Int
- Conception, Design and implementation of an influencer campaign for D/A/CH markets for Opel Automobile.
Jan 2015 - Sep 2015
9 monthsInternational Project Manager
Peter Schmidt Group
- Design of global packaging change projects for Imperial Tobacco (Reemtsma) growth brands (e.g. Gauloises & West).
Oct 2013 - Dec 2013
3 monthsAccount Manager
Isobar (AEGIS)
- Strategy, concept and design development of a Website Relaunch for moncherie.de and giotto.de for Ferrero.
Jan 2012 - Sep 2013
1 year 9 monthsAccount Manager
SinnerSchrader
- Strategy, concept and design development for NEXT Berlin Conference 2013 website.
Jan 2011 - Sep 2012
1 year 9 monthsAccount Manager
BBDO Proximity International
- Strategy, concept, design development and rollout of a print-ad-campaign on a global scale for Deutsche Post DHL.
Apr 2010 - Dec 2010
9 monthsAccount Manager
Interone
- Website Rollout for dove D/A/CH markets for Unilever D/A/CH.
Mar 2009 - Jul 2009
5 monthsAssistant Project Manager
G+J corporate editors
- Design of a customer magazine for Deutsche Bahn (mobil) and Lufthansa (Lufthansa exclusive).
Summary
I am Marketing Consultant with 16 years of professional experience. I plan and coordinate projects and lead teams from strategy and concept to the launch of a project. My focus is on campaigning, social media marketing and platform projects (such as Website Relaunches, Microsites and Apps). I play a broad spectrum of marketing orchestra instruments as well as project management methods or agile frameworks fluently. I have worked on both: creative agency side as as well as for companies.
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryFrench
ElementaryEducation
Oct 2011 - Apr 2014
Leuphana University of Lüneburg
Master of Arts · Culture, Arts and Media · Lüneburg, Germany
Oct 2009 - Sep 2011
Leuphana University of Lüneburg
Bachelor of Arts · Culture, Arts and Media · Lüneburg, Germany
Apr 2004 - Jun 2007
University of Hamburg
Bachelor of Law · Media Law · Hamburg, Germany
Certifications & licenses
Professional Product Owner
Scrum.org
Professional Scrum Master
Scrum.org
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