Hassan S.

Digital Experience Strategist

Chiniot, Pakistan

Experience

Mar 2023 - Present
2 years 10 months
United States

Digital Experience Strategist

Safebound Moving & Storage

  • Designed and optimized WordPress pages for responsive performance
  • Customized landing pages using Elementor & Avada
  • Led digital strategy to improve user engagement and brand consistency
  • Used Figma for prototyping and campaign design
  • Analyzed metrics to refine email and landing page performance
May 2020 - Apr 2023
3 years
Abu Dhabi, United Arab Emirates

Lead WordPress & UI/UX

Hulexo Technologies

  • Directed design/dev teams for WordPress and eCommerce platforms
  • Customized themes using Elementor, Avada, WPBakery, Gutenberg
  • Integrated third-party APIs and payment gateways
  • Collaborated with clients on timelines, costs, and design strategy
Nov 2017 - Jun 2018
8 months
Pakistan

UI/UX Design Consultant

DigiSkills

  • Created wireframes and prototypes for national e-learning platform
  • Presented design strategies to senior government officials
  • Guided dev teams on UX implementation
May 2017 - Apr 2020
3 years
Lahore, Pakistan

Lead UI/UX Designer

VIP Software Corp.

  • Led UX planning and visual design for SaaS platforms
  • Developed user personas and workflows
  • Collaborated with developers to implement responsive designs
Jun 2016 - Apr 2017
11 months
Abu Dhabi, United Arab Emirates

Creative Lead

Unique Soft LLC.

  • Designed wireframes and workflows for client projects
  • Managed client communications and project alignment
Jun 2015 - May 2016
1 year
Dubai, United Arab Emirates

Graphic & UI Designer

Dubai Smart Gov

  • Designed mobile app assets and illustrations
  • Contributed to DubaiNow project; received appreciation certificate
Jul 2011 - Jun 2015
4 years
Lahore, Pakistan

Senior UI Designer

FutureNow Technologies

  • Developed responsive websites and mobile apps
  • Managed WordPress, Joomla, OpenCart platforms
  • Ensured W3C validation and cross-browser compatibility
Sep 2008 - Jun 2011
2 years 10 months
Lahore, Pakistan

Web & Graphic Designer

Web Souls

  • Designed WordPress/Joomla themes and print graphics
  • Delivered cross-browser compatible, validated code

Summary

Certified UI/UX Designer, WordPress Developer, and Digital Consultant with 15+ years of experience crafting user-centric digital solutions for startups, enterprises, and government initiatives.

Proven track record in leading cross-functional teams, optimizing user engagement, and delivering scalable platforms using WordPress, Shopify, PHP, and MySQL.

Notable contributions include Dubai Smart Gov, DigiSkills Pakistan, and U.S.-based SaaS platforms.

Languages

Urdu
Native
English
Advanced

Education

Oct 2002 - Jun 2004

University of the Punjab

Master of Computer Science · Computer Science · Lahore, Pakistan

Certifications & licenses

IELTS

UX Design Certification

Web App Developer

EVS Lahore

Graphic Design Diploma

Office Management Diploma

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