Hassan S.
Digital Experience Strategist
Experience
Mar 2023 - Present
2 years 10 monthsUnited States
Digital Experience Strategist
Safebound Moving & Storage
- Designed and optimized WordPress pages for responsive performance
- Customized landing pages using Elementor & Avada
- Led digital strategy to improve user engagement and brand consistency
- Used Figma for prototyping and campaign design
- Analyzed metrics to refine email and landing page performance
May 2020 - Apr 2023
3 yearsAbu Dhabi, United Arab Emirates
Lead WordPress & UI/UX
Hulexo Technologies
- Directed design/dev teams for WordPress and eCommerce platforms
- Customized themes using Elementor, Avada, WPBakery, Gutenberg
- Integrated third-party APIs and payment gateways
- Collaborated with clients on timelines, costs, and design strategy
Nov 2017 - Jun 2018
8 monthsPakistan
UI/UX Design Consultant
DigiSkills
- Created wireframes and prototypes for national e-learning platform
- Presented design strategies to senior government officials
- Guided dev teams on UX implementation
May 2017 - Apr 2020
3 yearsLahore, Pakistan
Lead UI/UX Designer
VIP Software Corp.
- Led UX planning and visual design for SaaS platforms
- Developed user personas and workflows
- Collaborated with developers to implement responsive designs
Jun 2016 - Apr 2017
11 monthsAbu Dhabi, United Arab Emirates
Creative Lead
Unique Soft LLC.
- Designed wireframes and workflows for client projects
- Managed client communications and project alignment
Jun 2015 - May 2016
1 yearDubai, United Arab Emirates
Graphic & UI Designer
Dubai Smart Gov
- Designed mobile app assets and illustrations
- Contributed to DubaiNow project; received appreciation certificate
Jul 2011 - Jun 2015
4 yearsLahore, Pakistan
Senior UI Designer
FutureNow Technologies
- Developed responsive websites and mobile apps
- Managed WordPress, Joomla, OpenCart platforms
- Ensured W3C validation and cross-browser compatibility
Sep 2008 - Jun 2011
2 years 10 monthsLahore, Pakistan
Web & Graphic Designer
Web Souls
- Designed WordPress/Joomla themes and print graphics
- Delivered cross-browser compatible, validated code
Summary
Certified UI/UX Designer, WordPress Developer, and Digital Consultant with 15+ years of experience crafting user-centric digital solutions for startups, enterprises, and government initiatives.
Proven track record in leading cross-functional teams, optimizing user engagement, and delivering scalable platforms using WordPress, Shopify, PHP, and MySQL.
Notable contributions include Dubai Smart Gov, DigiSkills Pakistan, and U.S.-based SaaS platforms.
Languages
Urdu
NativeEnglish
AdvancedEducation
Oct 2002 - Jun 2004
University of the Punjab
Master of Computer Science · Computer Science · Lahore, Pakistan
Certifications & licenses
IELTS
UX Design Certification
Web App Developer
EVS Lahore
Graphic Design Diploma
Office Management Diploma
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